Wisconsin Athletics owns the rights to all design and content production for athletic communications across 23 sports. Adherence to our brand guidelines is essential to maintain and protect the identity of Wisconsin Athletics while ensuring compliance with the NCAA, Big Ten, University Licensing and Under Armour guidelines.
Ready to get started? The creative team is here to bring your ideas to life. Our staff will work with you to discuss the concept and gain a full understanding of the project before providing creative direction.
If you are working with a sport, please reach out to the brand communications contact to work with the sport-specific designer. All other requests can be routed through the appropriate Wisconsin Athletics staff member listed in the chart below.
If you do not see your department listed in the chart above or if you need clarification, please email branding@athletics.wisc.edu or contact Amy Koeller.
To request approval or receive clarification on process, please contact the appropriate Wisconsin staff member listed below. If you need additional information, please email branding@athletics.wisc.edu.
The brand hub for Wisconsin Athletics is designed to act as a resource for internal staff and provide the tools necessary to maintain the integrity of the Wisconsin Badgers. These branding guidelines and approval process have been created to explain the structure and spirit of all communication for Wisconsin Athletics. Adherence to these guidelines are necessary in order to maintain the tone and style that is consistent with the brand character of the Wisconsin Badgers.