Logos
Primary Logos
On Red
On White
On Grey
On Black
On Photo
The Motion W is the primary logo of Wisconsin Athletics. Please use this official mark according to the standards, including clear space and minimum size, outlined in the brand guide.
The Motion W can be used on red, white, grey, black and photo backgrounds. The black shadow of the “W” should ALWAYS be visible. The neutral logo is designed to use on photo backgrounds and any color outside of red and white backgrounds. Additionally, the registered mark should always be visible and appear in the color appropriate for the background chosen.
Knockout Logos
On Red
On White
On Grey
On Black
The Knockout Motion W logo is to ONLY be used on single-color applications, such as printing promotional items that can only use one color ink, or black & white instances. Always use the full color primary logo whenever possible.
Please use this official mark according to the standards, including clear space and minimum size, outlined in the brand guide.
Bucky Logo
The Bucky Badger logo is used as a spirit symbol of the university at large. Use of the Bucky Badger logo requires approval. When used in full color applications, always use the full color logo. Never use the Bucky head as a standalone mark.
On Red
On White
On Grey
On Black
B&W
TEMPORARY LINK Click here to download the logos.
TEMPORARY LINK Click here to download the complete brand guide.
Vintage Catalogue
