Fonts

Wisconsin Font

The custom Wisconsin font is our wordmark typeface and is primarily used on facilities, jerseys, trademarked logos, wordmarks, merchandise, promotional giveaways, etc.

The Wisconsin font is not available for external usage. Inquiries regarding usage or questions can be directed to branding@athletics.wisc.edu.

Dharma

Dharma is our primary headline font, and can be used in any type of hierarchy. Headlines should be a bolder weight, set in all caps and never italicized.

Gotham

The Gotham type family should be used for all body text or copy at smaller sizes in which Dharma is not desirable. Book is the recommended choice for longer form copy and paragraphs.