#a00000
CMYK 16, 100, 87, 6
RGB 160, 0, 0
PMS 200
#ffffff
CMYK 0, 0, 0, 0
RGB 255, 255, 255
PMS Pantone White
#818284
CMYK 0, 0, 0, 60
RGB
PMS
#000000
CMYK 0, 0, 0, 100
RGB 0, 0, 0
PMS Pantone Black
Consistent use of color plays an integral role in ensuring that the Wisconsin brand is unified. When working with the Wisconsin brand, the primary focus is on red and white. Black is utilized in the Motion W shadow and can be used as an accent color. Gray has recently been added to the brand guide and is to be used minimally.
Please note: Secondary colors should take up no more than 20% of the overall design.